Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Candidate experience
    • Early careers
    • Employee communications

    RAD Awards 2025: R;pple and Havas People win Work of the Year

    by Rob Moss 30 Jan 2025
    by Rob Moss 30 Jan 2025

    Suicide prevention charity R;pple and creative agency Havas People win Work of the Year at the RAD Awards 2025

    • Hybrid working
    • Age
    • Equality, diversity and inclusion

    Exclusive: What attracts each generation to a job?

    by Rob Moss 29 Jan 2025
    by Rob Moss 29 Jan 2025

    Research lays bare what is most important for each generation when finding a new job, with company reputation deemed as “crucial” for most.

    • Artificial intelligence
    • Latest News
    • Job creation and losses

    Why AI plans need to be discussed with delicacy

    by Claus Jepsen 20 Dec 2024
    by Claus Jepsen 20 Dec 2024

    It's hard to escape predictions about the impact of AI on the workplace, but businesses need to tread carefully when outlining plans to make efficiences.

    • Candidate experience
    • Early careers
    • Employee communications

    The RAD Awards 2025 shortlist unveiled

    by Rob Moss 21 Nov 2024
    by Rob Moss 21 Nov 2024

    The shortlist for the RAD Awards 2025, the annual celebration of the best employer branding and recruitment marketing, has been announced.

    • Latest News
    • Employer branding
    • The RAD Awards

    The making of a meaningful employer brand (webinar)

    by Rob Moss 14 Nov 2024
    by Rob Moss 14 Nov 2024

    ON-DEMAND | Watch our webinar looking at how recruitment marketing agencies and employers work together to create more meaningful impact.

    • Candidate experience
    • Latest News
    • Recruitment & retention

    RAD Awards 2025: Final entry deadline this Friday

    by Rob Moss 9 Oct 2024
    by Rob Moss 9 Oct 2024

    The RAD Awards 2025 are now open for entries, showcasing the very best in employer branding and recruitment communications.

    • Police
    • Latest News
    • Recruitment & retention

    Met Police launches ‘Change Needs You’ recruitment campaign

    by Rob Moss 23 Jul 2024
    by Rob Moss 23 Jul 2024

    Met Police recruitment campaign by Pablo and Unlimited agencies says 'Change Needs You' as it looks to hire more police constables.

    • Gender
    • Equality, diversity and inclusion
    • Latest News

    EHRC updates guidance on discriminatory adverts

    by Rob Moss 16 Jul 2024
    by Rob Moss 16 Jul 2024

    Equality watchdog updates guidance for job ads providing more clarity around 'occupational requirements', particularly in relation to sex.

    • Candidate experience
    • Latest News
    • Recruitment & retention

    Ikea seeking paid workers for virtual Roblox store

    by Ashleigh Webber 6 Jun 2024
    by Ashleigh Webber 6 Jun 2024

    Ikea is recruiting 10 players to work in paid positions at its virtual store on gaming platform Roblox.

    • Latest News
    • Employer branding
    • Retention of staff

    Struggling to retain and attract your deskless workforce? The key could be in your EVP

    by WorkBuzz 4 Jun 2024
    by WorkBuzz 4 Jun 2024

    In today’s dynamic business landscape, organizations face numerous challenges, many of which lie beyond their control. From global trade disruptions...

    • Gender
    • Equality, diversity and inclusion
    • Latest News

    easyJet launches pilot recruitment campaign aimed at women

    by Ashleigh Webber 3 Apr 2024
    by Ashleigh Webber 3 Apr 2024

    easyJet has launched a Europe-wide recruitment campaign to help potential candidates discover what it takes to become a pilot.

    • Childcare
    • Apprenticeships
    • Career development

    Busy Bees: Retention and attraction in the burgeoning childcare sector

    by Jo Faragher 1 Mar 2024
    by Jo Faragher 1 Mar 2024

    Busy Bees Nurseries group people director Charlotte Hutchings discusses how the company will recruit more childcare workers and the power of apprenticeships.

    • Hybrid working
    • Latest News
    • Family-friendly working

    Most flexible employers in the UK revealed

    by Ashleigh Webber 22 Feb 2024
    by Ashleigh Webber 22 Feb 2024

    The proportion of larger firms in the top 100 most flexible employers in the UK is creeping up, but small firms still dominate.

    • Employee engagement
    • Latest News
    • Learning & development

    Talent management trends: What employers should know in 2024 (webinar)

    by Rob Moss 20 Feb 2024
    by Rob Moss 20 Feb 2024

    ON-DEMAND | Watch for our webinar with Culture Amp's people scientist Jess Brannigan looking at talent management in 2024.

    • Childcare
    • Latest News
    • Recruitment & retention

    Nursery workers campaign includes £1,000 ‘golden hello’ trial

    by Rob Moss 2 Feb 2024
    by Rob Moss 2 Feb 2024

    Department for Education launches recruitment drive and trials £1,000 ‘golden hello’ to attract workers into early years education.

Newer Posts
Older Posts

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+