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Candidate experience

Engaging with candidates for job vacancies is a key element of employers’ candidate-attraction strategy. The process of engaging with candidates is often referred to as the “candidate experience”.

Employers should strive to develop good relationships with all applicants who are engaged in the candidate-attraction process. It should view the attraction and recruitment process as another product or service that the organisation provides to a group of customers, in this case potential employees.


    • Artificial intelligence
    • Candidate experience
    • Latest News

    ‘By 2028, one in four candidate profiles will be fake’

    by Adam McCulloch 1 Aug 2025
    by Adam McCulloch 1 Aug 2025

    A third of job applicants were concerned about AI potentially failing their applications, and a quarter said they trusted employers less if they were using AI to evaluate their information.

    • Hybrid working
    • Candidate experience
    • Competencies

    Employers struggling with soaring candidate deception

    by Nic Paton 25 Jun 2025
    by Nic Paton 25 Jun 2025

    Employers are struggling to cope with a deluge of identity fraud, false credentials, use of AI, and even undisclosed convictions...

    • Artificial intelligence
    • Candidate experience
    • Latest News

    Only a third of recruiters receive high-quality job applications

    by Adam McCulloch 20 Jun 2025
    by Adam McCulloch 20 Jun 2025

    Just 30% of recruiters said they received high quality job applications for their most recent hire, according to new research.

    • Artificial intelligence
    • General Data Protection Regulation
    • Automation

    Job seekers crave transparency for ADM in recruitment

    by Rob Moss 6 Jun 2025
    by Rob Moss 6 Jun 2025

    Job candidates crave transparency in the use of ADM in recruitment, wanting to know when and how automatic decision-making is used.

    • Candidate experience
    • Early careers
    • Employee communications

    RAD Awards 2025: R;pple and Havas People win Work of the Year

    by Rob Moss 30 Jan 2025
    by Rob Moss 30 Jan 2025

    Suicide prevention charity R;pple and creative agency Havas People win Work of the Year at the RAD Awards 2025

    • Candidate experience
    • Latest News
    • Recruitment & retention

    The ‘icky’ moments that put off job candidates

    by Adam McCulloch 17 Jan 2025
    by Adam McCulloch 17 Jan 2025

    Online CV companies are often the sources of quirky studies, so kudos to StandOut CV for these fresh, er, insights.

    • Artificial intelligence
    • Candidate experience
    • Early careers

    One recruitment trend to watch in 2025: ‘career catfishing’

    by Adam McCulloch 17 Jan 2025
    by Adam McCulloch 17 Jan 2025

    Research shows that a significant proportion of Gen Z workers do not turn up for even the first day in a new job.

    • Candidate experience
    • Early careers
    • Employee communications

    The RAD Awards 2025 shortlist unveiled

    by Rob Moss 21 Nov 2024
    by Rob Moss 21 Nov 2024

    The shortlist for the RAD Awards 2025, the annual celebration of the best employer branding and recruitment marketing, has been announced.

    • Candidate experience
    • Recruitment & retention
    • Skills shortages

    Kier Group engineers its way to the Candidate Experience Award 2024

    by Jo Faragher 20 Nov 2024
    by Jo Faragher 20 Nov 2024

    Engineering, infrastructure and property firm Kier Group’s new recruitment system has seen it win the Personnel Today Candidate Experience Award.

    • Candidate experience
    • Latest News
    • Employer branding

    RAD Awards 2025: Final entry deadline this Friday

    by Rob Moss 9 Oct 2024
    by Rob Moss 9 Oct 2024

    The RAD Awards 2025 are now open for entries, showcasing the very best in employer branding and recruitment communications.

    • Age discrimination
    • Age
    • Candidate experience

    Employers overlook millions due to hiring ageism

    by Kavitha Sivasubramaniam 8 Oct 2024
    by Kavitha Sivasubramaniam 8 Oct 2024

    Employers are failing to consider millions of people for new jobs due to ageism, with 57 being the average age candidates are “too old”.

    • Written statement of employment particulars
    • Candidate experience
    • Employment law

    First day rights: why employers should not fear Labour’s plan

    by Susie Thomson 20 Aug 2024
    by Susie Thomson 20 Aug 2024

    Day-one rights signals the need for a more strategic approach to hiring, one that emphasises thorough pre-employment screening, careful referencing, and the potential extension of probation periods.

    • Candidate experience
    • Latest News
    • Employer branding

    Ikea seeking paid workers for virtual Roblox store

    by Ashleigh Webber 6 Jun 2024
    by Ashleigh Webber 6 Jun 2024

    Ikea is recruiting 10 players to work in paid positions at its virtual store on gaming platform Roblox.

    • Candidate experience
    • Latest News
    • Jobseeking

    Employers urge more financial support for new recruits

    by Adam McCulloch 23 May 2024
    by Adam McCulloch 23 May 2024

    A future workforce strategy should address gaps in the financial support offered by Jobcentres to job candidates.

    • Candidate experience
    • Competencies
    • Latest News

    Josh Bersin: talent acquisition risks being cut off from company strategy

    by Adam McCulloch 3 May 2024
    by Adam McCulloch 3 May 2024

    Talent acquisition teams increasingly feel disconnected from company strategy and are being forced only to advise on ways of reducing costs.

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