The phrase ‘social media’ would previously had many in HR reaching for the employee handbook checking their organisation’s policy on internet use or Facebook activity was up to date.
But all that is changing. Personnel Today’s Social Media Week – with content running in the magazine and on our website – is recognition of the rapid change that is taking place in this area.
An increasing number of employers are using social media to gain a competitive advantage, moving away from compliance and restrictions on staff access, to capturing their own employees’ (and potential recruits’) enthusiasm for all things Web 2.0.
Another, more tangible, sign of the pace of change is number of people attending a recent HR tweet-up (for Twitter users interested in HR) in London. And we are seeing more HR professionals engaging with the blogosphere.
The benefits of getting yourself – and your employer – involved in
social media will differ depending on what sector or market you operate
it. But the best way to discover those benefits is to get on and start
using it. Get involved with these new tools, raise your own online
profile and think about how it can work for the HR team and your
organisation.
Respected blogger Jon Ingham has written a series of exclusive articles
about HR and the use of social media – you can read them throughout the
week at www.personneltoday.com/socialmedia2010
The most striking comment for me is when Ingham says: “Just as with
human capital, this focus on social media… moves HR to the heart of
business strategy and competitiveness. The opportunity is there for HR
teams that wish to take it.”
See you online – twitter.com/mrmikeberry
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