Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
An integrated campaign that challenged the public’s perception of running a prison has won top prize at this evening’s RAD...
As employers seek hard-to-find talent and want greater control of their brand, many are looking to build executive search capability...
The defence and aerospace giant was victorious in the field for Managing Change at the Personnel Today Awards 2017. We...
The Consultancy of the Year award 2017 went to Cubiks at the Personnel Today Awards on Tuesday. The category celebrates...
After an unexpected election result and a fresh wave of scandals at Westminster, it’s not surprising that the millennial generation...
One of the newest categories in the RAD Awards is for audio recruitment advertising – whether that’s via radio, streaming...
Is it time for organisations to face up to the difficult question of who owns customer experience? Where should HR...
As we enter the final stages of Wimbledon, the Lawn Tennis Association is a brand that lives and breathes its...
How do you make your business a place where the talent you crave wants to work? Claire McCartney examines recent...
How can employers ensure reputational damage is kept to a minimum?
Jaguar Land Rover has teamed up with Gorillaz to recruit 5,000 staff.
The car firm has developed an augmented reality...
Expedia has been announced as the best place to work in 2017 as part of Glassdoor’s Employees’ Choice Awards for...
Intercontinental Hotels Group checked out of the Personnel Today Awards 2016 this week with the Award for Employer Branding. Here,...
Today LinkedIn reveals the results of its Work Satisfaction Survey. It shows a huge disparity between what employers thinks motivates...
The shortlist has now been announced for this year’s HR Supplier Partnership Award, the category that recognises the achievements of...
